BMW Arena – Brand Touchpoint

Client: Monomango, RapidPeaks
Location: Munich

With the rebranding of the Bayern Munich Basketball Arena to BMW-Park, Monomango designed and built the BallersCorner, a touchpoint for BMW to promote their products. As part of the software development team we took care of:

  • An interactive photobooth for visitors to create selfies with their favorite players, downloading the selfy via a QR-Code.
  • A large scale touchtable, allowing visitors to customize their dream BMW-Car connected to an Unrealengine Application. (Unreal not part of the development)
  • A 10 Segment wall of screens, displaying results from the previous installation and brandcontent, managed in realtime from a CMS.